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It's the actor's directorial debut.
September 26, 2014
By: Marie Redding
Senior Editor
Michael B. Jordan, star of “The Fantastic Four” film, appears in a new video spot for AXE. The project marks Jordan’s directorial debut and takes viewers on a behind-the-scenes tour of the “AXE Temptation Lab,” where the brand creates the most tempting scents on earth and unveils their latest breakthrough “discovery”: the Temptation Gland. During the “AXE Summer of Temptation” guys and girls interacted with #TemptationTuesday and opened up about what truly tempts them. The “AXE Summer of Temptation” was launched in conjunction with the brand’s first flanker fragrance, AXE® Gold Temptation™. The brand also created a very cool TUMBLER page to promote the campaign.
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